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Social Media for Social Change, Pratham / Berkeley Students Team Up
Pratham USA Presents a NEW Case Competition
Social Media for Social Change – Creating a Case for Business NOT as Usual
Pratham USA (Kabir Kumar), Karl Mehta (CEO Playspan, acqd by VISA), Ben Brandzel (former director of Obama’s online engagement for healthcare), Suneil Parulekar (former Senior Vice President, Worldwide Marketing & Sales at National Semiconductor, acqd by Texas Instruments), Radha Penekelapati (Director, Global Support Operations), Som Das (Managing Director Business Accelerator) and Arjun Divecha (Chairman of GMO). They are proud to present a special case competition for undergraduates of all majors and levels.
This is a great opportunity for students to demonstrate and further develop their skill base. This case is ideal for those students considering a career in software engineering, user experience; marketing, brand management, ecommerce, and/or public benefit sector jobs. Prize money will be awarded and the winning teams will have the opportunity to present their cases to Non-Profit/Communications/CEOs/Company Founders from a diverse set of companies. All finalists will be invited to a small reception to interact with the panel of judges.
Kabir Kumar, West Coast Development Director is working to help Pratham USA build an online community and successful engagement model. Pratham USA has 15 chapters across the US and a wide donor base across the US. Pratham USA has engaged with these donors through traditional channels, email marketing, newsletters and events, and would like to expand the scope of engagement and interactivity to utilize Facebook. Pratham USA is looking to develop a strategy and operationally implement a Facebook strategy to help us better engage with our base of existing supporters across the US, and help attract new potential supporters to learn more about Pratham and get involved with their local chapters.
Dates to Remember
February 21: Info Session, Berkeley City Club, Julia Morgan Room @ 7 p.m.
February 22-24: Sign‐ups begin at noon February 22 and end February 24 at noon.
You will need the following information for each team member: name, e‐mail address, graduation date and major(s).One student should volunteer to e-mail your entire team to Kabir Kumar, firstname.lastname@example.org. Limit teams to 3-5 people.
March 2: (optional) Question and Answer Session via Conference Call
March 9: Cases are due by 12:00 p.m.
March 12: Finalists announced by 5:00 pm
March 14: Final Presentation, Time & Place TBD
March 15: Announcement of Winning Team